Instagram got popular by favoring big brands over cool content — which is why it's now losing to TikTok

Thu, 02/02/2023 - 05:01

Instagram is a victim of its own success. The reason it became popular is the reason it can't beat TikTok.

Getty; Marianne Ayala/Insider

Instagram is becoming as uncool as Facebook — and it has only itself to blame

Instagram is entering its flop era. Despite launching the influencer economy, which has grown into a $100 billion industry, the social-media platform is struggling to keep up with its new rival, TikTok.