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- New Adidas CEO Bjørn Gulden on Wednesday hosted his first call with reporters.
- Gulden leaned into the company's history and hinted at a shift in the company's direct-sales focus.
- He also took a few shots at industry goliath Nike, including over its innovation.
Adidas CEO Bjørn Gulden participated in his first earnings calls with analysts and journalists on Wednesday.
Gulden touched on a wide range of topics, such as a renewed focus on wholesale, the company's Yeezy inventory dilemma, and the pending release of the company's much-anticipated Fear of God line with Jerry Lorenzo. He also took some candid shots at Nike.