A shopper looks at beauty products at an Ulta Beauty shop inside a Target store.
Target says Ulta Beauty sales in its stores increased fourfold from 2021 to 2022.
  • Beauty sales are bucking a trend of declining consumer spending in other categories.
  • The strength in beauty is reflecting a long-held retail indicator called the "lipstick index."
  • As beauty and wellness grow more intertwined, the phenomenon is getting reinforced.

We may or may not be heading into a recession, but it appears the "lipstick index" is already in full effect.