Former Nike runner Kara Goucher has published a tell-all memoir about her time on the elite Nike Oregon Project. Goucher soared to stardom after she medaled at the 2007 world championships.
Former Nike runner Kara Goucher has published a tell-all memoir about her time on the elite Nike Oregon Project. Goucher soared to stardom after she medaled at the 2007 world championships.
  • Kara Goucher, a former runner for Nike, released a tell-all memoir last month.
  • The book says that Nike mistreated female runners while marketing them.
  • Nike "takes great pride as a leader in supporting female athletes," the company said. 

In the spring of 2010, Nike pitched a story to The New York Times about the pregnancy of Kara Goucher, an elite runner the company backed.