Salha Aziz, Ahmna Dailey, and Brianna Thompson.
- TikTok has led to a surge in UGC, or user-generated content, ads.
- Advertisers are are turning to it as a cheap, authentic form of promotion.
- And creators are cashing in, regardless of audience size.
TikTok is fueling a surge in demand for UGC advertisements.
UGC, short for user-generated content, is not new. Brands have been using this kind of content, which typically takes the form of a customer review, to promote their products and services for decades.