'Clipping' on social media makes me wonder what's real and what isn't

Tech Insider : Business, Economy
Alex Winter holding guitar
Cameron Winter, singer of the popular band Geese, whose clips have gone viral across the internet.

Emma McIntyre/Getty Images for Coachella

Coachella is the 'Influencer Olympics.' Here's what they get paid.

Tech Insider : Business, Environment, Travel
Barbie cochella people taking photos

VALERIE MACON / AFP via Getty Images

TikTok challenger Triller makes a surprising revenue reveal: $0 from its media businesses

Tech Insider : Business, Sports
Triller logo.

Jakub Porzycki/NurPhoto via Getty Images

BeReal is on a charm offensive to recruit creators for its platform and connect them with advertisers

Tech Insider : Business
BeReal Zalando
A BeReal ad for the European online retailer Zalando.

BeReal

Aerie bets on Pamela Anderson's renaissance to sell its anti-AI message

Tech Insider : Business, Technology
Pamela Anderson
Pamela Anderson is the star of Aerie's new ad campaign.

Adrian Martin

AI influencers are here. Real content creators have one way to fight back.

Tech Insider : Business, Economy, Politics
A mirrored image of a woman on her phone with the right side showing a glitching/color effect

Getty Images; Tyler Le/BI

One morning in January, Gracie Nielson was scrolling TikTok when she discovered something that made her skin crawl.

17 creator-economy startups to watch in 2026, according to VCs

Tech Insider : Business, Economy, Style
Tiffany Lopinsky of ShopMy, Misbah Uraizee of Nectar Social, and Suno cofounder Mikey Shulman.
Creator economy startup founders Tiffany Lopinsky (ShopMy), Misbah Uraizee (Nectar Social), and Mikey Shulman (Suno).

Courtesy of ShopMy; Courtesy of Nectar Social; Jimmy Fontaine.

Influencer app LTK takes a big step into AI shopping with a new chatbot

Tech Insider : Business, Economy
LTK AI search
LTK is launching an AI chatbot tool to search for content and products from creators.

LTK

Creator-economy unicorn LTK lays off staff as it doubles down on its new marketing tech for brands

Tech Insider : Business, Economy
Amber Venz Box
Amber Venz Box is the CEO of affiliate marketing company LTK.

Bryan Bedder/Getty Images for Jameson; Business Wire/AP

Creator economy M&A is 'back, baby.' Here's where an advisor thinks the deal heat will be in 2026.

Tech Insider : Business, Economy, Sports
James Creech is the founder of Quartermast Advisors, an M&A advisory firm.
James Creech is the founder of Quartermast Advisors, an M&A advisory firm.

Madison Ellis

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