Why one founder personally onboarded every influencer in the early days to build his $2.1 billion AI startup

Tech Insider : Business
Grant Lee
Gamma's cofounder, Grant Lee, said he onboarded every early influencer, a hands-on strategy he says helped grow his $2.1 billion AI startup.

Alex Broadway/Sportsfile for Web Summit via Getty Images

I had 2 babies in a year. To make ends meet, I became an influencer, and paid sponsorships saved us.

Tech Insider : Business, Style
Bérangère Bégout and her two kids on a bench
The author became an influencer when her kids were born.

Courtesy of Bérangère Bégout

I became a full-time content creator, but quit after I realized I was sacrificing my morals for a paycheck. It made me insecure and anxious.

Tech Insider : Business
Evelyn Ramli sitting in front of a window wearing a black dress with a drink on the table by her side.
Former influencer Evelyn Ramli took a pay cut when she quit content-creating and got a corporate job.

Photo courtesy Evelyn Ramli

A new card lets influencers pay with content instead of cash at restaurants, spas, and more

Tech Insider
Max van Kuyk
Maximiliaan Van Kuyk is a cofounder of OTH Network.

Maximiliaan Van Kuyk/OTH Network

A startup pitching AI as a way to automate 80% of influencer-marketing tasks gets funding from billionaire Tim Draper

Tech Insider
Dreamwell cofounders Anthony Bobsin and Kazzy Khazaal.
Dreamwell cofounders Anthony Bobsin and Kazzy Khazaal recently raised capital.

Dreamwell AI.

The influencer middle class is feeling the pain as marketers turn toward superstars

Tech Insider
A photo collage of an influencer and thumbs down icons

kool99/Getty, Max Mamchurov/Getty, Tyler Le/BI

An M&A spree in influencer marketing is boosting the creator economy

Tech Insider
Publicis Groupe CEO Arthur Sadoun.
Publicis Groupe's CEO Arthur Sadoun announced plans in July to acquire influencer-marketing firm Influential.

Joel Saget/Getty Images.

Democrats cozy up to influencers as social media becomes a top news source, leaving traditional media feeling cold

Tech Insider : Politics
Nabela Noor was one of five content creators that spoke at the Democratic National Convention on Monday night.
Influencer Nabela Noor spoke at the Democratic National Convention on Tuesday night.

Chip Somodevilla/Getty Images

How LinkedIn has become 'huge' for some college athletes trying to build their careers and land brand deals

Tech Insider : Sports
Chase Griffin speaking at Cannes Lions.
Chase Griffin was the first college athlete to speak at the Cannes Lions Creativity Festival.

Chase Griffin

The $21 billion influencer industry has gone completely off the rails

Tech Insider
Smiling female influencer presenting foundation while filming make-up tutorial at home workshop - stock photo
Influencer marketing is booming, with brands spending billions to promote products with a personal touch, but the industry is largely unregulated and ads promoted by influencers can have big problems.

Westend61/Getty Images

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