Creator-economy unicorn LTK lays off staff as it doubles down on its new marketing tech for brands

Tech Insider : Business, Economy
Amber Venz Box
Amber Venz Box is the CEO of affiliate marketing company LTK.

Bryan Bedder/Getty Images for Jameson; Business Wire/AP

Creator economy M&A is 'back, baby.' Here's where an advisor thinks the deal heat will be in 2026.

Tech Insider : Business, Economy, Sports
James Creech is the founder of Quartermast Advisors, an M&A advisory firm.
James Creech is the founder of Quartermast Advisors, an M&A advisory firm.

Madison Ellis

The unraveling of FaZe Clan spotlights the creator economy's biggest risk

Tech Insider : Business, Economy
Lil Uzi Vert performed at a party celebrating FaZe Clan's listing on the Nasdaq.
Lil Uzi Vert performed at a party celebrating FaZe Clan's listing on the Nasdaq.

Andrew Toth/Getty Images for FaZe Clan

These 13 creator economy startups pulled in about $2 billion in funding this year

Tech Insider : Business, Economy
ShopMy founders Harry Rein, Tiffany Lopinsky, and Chris Tinsley
ShopMy founders Harry Rein, Tiffany Lopinsky, and Chris Tinsley.

Courtesy of ShopMy

How Unilever's huge bet on influencers led to a creator economy gold rush

Tech Insider : Business, Economy
influencer

Deagreez/Getty Images

This influencer marketing company raised $15 million to fuel an M&A spree. Read its pitch deck.

Tech Insider : Business, Economy
Ubiquitous & Humanz employees in NYC on rooftop
Humanz recently acquired influencer marketing companies Bambassadors and Ubiquitous.

Ohad Kab

6 brands that influencers got you to buy in 2025

Tech Insider : Business, Style
delaney rowe j crew
J. Crew was the most-shopped brand on ShopMy this year. The retailer has embraced influencers like Delaney Rowe, pictured, as part of its holiday campaign.

Courtesy of J. Crew

Why one founder personally onboarded every influencer in the early days to build his $2.1 billion AI startup

Tech Insider : Business
Grant Lee
Gamma's cofounder, Grant Lee, said he onboarded every early influencer, a hands-on strategy he says helped grow his $2.1 billion AI startup.

Alex Broadway/Sportsfile for Web Summit via Getty Images

I had 2 babies in a year. To make ends meet, I became an influencer, and paid sponsorships saved us.

Tech Insider : Business, Style
Bérangère Bégout and her two kids on a bench
The author became an influencer when her kids were born.

Courtesy of Bérangère Bégout

I became a full-time content creator, but quit after I realized I was sacrificing my morals for a paycheck. It made me insecure and anxious.

Tech Insider : Business
Evelyn Ramli sitting in front of a window wearing a black dress with a drink on the table by her side.
Former influencer Evelyn Ramli took a pay cut when she quit content-creating and got a corporate job.

Photo courtesy Evelyn Ramli

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