How TikTokers are making tons of money on Facebook, an often overlooked 'cash cow' for short video

• Some social media users may think Facebook is "dead" and lost its cultural relevance.
• However, several TikTokers Insider spoke with highlighted how financially lucrative the platform is.
• Six creators share how much they've earned and how companies like Jellysmack help them do so.

Here's a secret some content creators are holding close to their chests: Facebook is an overlooked goldmine for cash.

"There's so many ways to make money on Facebook that my manager calls it a cash cow," My Nguyen, the creator behind the viral food and recipe account MyHealthyDish, told Insider. "There's no competition on it. Everyone's looking at short-form video on TikTok and YouTube — and they're not focusing on Facebook."