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- Jessica Jensen, CMO of Indeed, said that AI is a powerful tool for marketing.
- Marketers who experiment with AI and connect with societal value will be the most successful.
- This article is part of the CXO AI Playbook series.
The rise of generative AI has led workers across many industries to question their future. Marketers are no exception.
As CMO of Indeed, I oversee a marketing team of 400+ people where each is dedicated to helping people get jobs and helping employers hire. Every day, we're exploring how we can use AI to work better and how all marketing jobs are changing.
On the one hand, it's thrilling to ride this new wave of innovation. But on the other, we need to ensure humans keep their hands firmly on the wheel. If we over-index on the power of technology, we run the very real risk of harming our audiences and our businesses.