Symphony Clarke
- TikTok has created a new generation of digital stars who have built massive audiences on the app.
- But many creators are still figuring out how to use TikTok to make money.
- Here's how much TikTokers earn from brand deals, song promotions, livestreams, and its Creativity Program.
TikTok ushered in a new wave of digital stars. But for many creators, it can be difficult to make money from TikTok alone.
Unlike YouTube, which has a well-established ads program that shares a percentage of ad revenue for longer videos with qualifying creators, TikTok has only recently begun experimenting with splitting ad dollars with some influencers.