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- TikTok uses AI to suggest search phrases on videos and boost search activity.
- It looks at signals including user comments and queries from other users to determine search terms.
- Some creators have expressed frustration with recommended search terms that are false or irrelevant.
TikTok wants people to use its app as a search engine. That's why the company adds suggested search terms above and below TikTok videos to encourage users to find and click on related posts they might enjoy.