15 email and DM templates influencers use to reach out to brands for paid partnerships

Mon, 02/12/2024 - 08:58

A young man with short dark hair wearing black pants and a beige jacket, sitting on a stone bench in front of a brick building — Eli Stone creates short-form content on TikTok and Instagram.
Eli Stone

Many influencers land brand deals by pitching brands through email or on social media.
If the brand replies, they negotiate exact deliverables, pay, and contract terms.
Fifteen influencers on YouTube, Instagram, and TikTok share their exact pitch templates.

Brand collaborations are one of the main ways to earn income as an influencer. Usually, these brands will pay influencers to post sponsored content on their respective social media promoting the brands' services or products in a way that resonates with their audience.