Tech Insider
iPhone with message thread showing a green chat bubble with a sweat face emoji, experiencing distortion or display issue.
Apple has spent more than 15 years fostering an in-crowd/out-crowd scenario with the iPhone. And for many Americans, it's working.

Getty Images; Alyssa Powell/BI

It can be hard to keep up with what's "cool" in the tech world. Half the time, by the time you've figured it out, it's already passé. Or it's an Apple Vision Pro situation, where opinions vary on whether the device makes someone look cool or like a clown. One thing that is definitely not "cool," it seems, is having a green text bubble.

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Tech, Retail, Discourse, Media, iPhone, apple, smartphones, samsung, google, Consumers, consumer-behavior, Luxury, Discourse, bi-illustration, alyssa-powell
Source
The genius marketing trick that's the key to the iPhone's 'prestige'