The merch wars have come to fast food

Tech Insider : Business, Environment
A hand reaches for a collectible keychain.
Collectible cups, keychains, and tote bags are the new normal at fast food restaurants.

Ploy Phutpheng/SOPA Images/LightRocket via Getty Images

Whatever the forecasts say, shoppers are treating this Thanksgiving like a budget holiday

Tech Insider : Business, Economy
Turkeys on sale at a grocery store
This year, shoppers are treating Thanksgiving like a budget holiday

Al Drago/Getty Images

Loyalty programs are costing you a lot of money

Tech Insider : Economy, Business, Travel
Shopping bags in the middle of a bear trap

Getty Images; Tyler Le/BI

From OK vacations to so-so jobs, it's time to embrace being average

Tech Insider : Economy, Travel
A trophy surrounded by confetti labeled

sompong liabsanthia/Getty, Seng kui Lim/Getty, Tyler Le/BI

The genius marketing trick that's the key to the iPhone's 'prestige'

Tech Insider
iPhone with message thread showing a green chat bubble with a sweat face emoji, experiencing distortion or display issue.
Apple has spent more than 15 years fostering an in-crowd/out-crowd scenario with the iPhone. And for many Americans, it's working.

Getty Images; Alyssa Powell/BI

Subscribe to consumer-behavior