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- Many think TikTok has transformed into a pseudo-shopping channel.
- The criticism reflects a growing resentment about ads for products influencers don't believe in.
- Some creators are turning away from TikTok and to platforms that serve loyal followers.
In a recent TikTok, a content creator expressed some frustrations with her fellow influencers.
Manrika Khaira said TikTok used to be a fun place to be, with trends, dynamic discussions with other creators, and hilarious jokes.
But it's morphed into a pseudo-shopping channel, she said.
"I'm seeing some of my favorite creators promoting products that they know don't work or they know don't do what you are saying they do," she said.