Tim Cook with the Apple Vision Pro at an unveiling event
Technology innovation like the Apple Vision Pro are important for marketers to understand and incorporate into their strategies.
  • Tech developments in virtual reality, 5G, and robotics are just as promising for marketing as AI — but get less attention.
  • Brands that invest in exploring multiple new technologies will have an advantage.
  • CMOs must be mindful of the learning curve when embracing new platforms and tech. 

When it comes to the trends and technologies shaping marketing today, it's easy to see why AI has dominated the headlines.