Joel Bervell
- Many influencers seek out talent managers to help them grow their brands and make more money.
- Business Insider is seeking nominations for rising stars in influencer talent management.
- Please submit your nominations by Thursday, May 9 through this form or below.
Not all influencers build brands solely on their own.
After gaining thousands of followers on platforms like TikTok and YouTube, some creators turn to talent-management agencies for help negotiating deals or launching ambitious initiatives.
While some managers have rosters of clients from various categories, such as education, fashion, and healthcare, others are focused on specific criteria, like exclusively representing creators from diverse backgrounds or those with smaller audiences.
"You generally see slightly more equity in influencer pay when a creator reaches a certain follower tier and is able to secure a management team equipped to help them secure higher-paying, higher-quality brand deals," Brittany Bright, founder of The Influencer League, previously told Business Insider.
Some talent managers have recently come into the spotlight in the past few years, representing some of the most sought-after influencers or helping their clients execute particularly successful partnerships. Some are also helping brainstorm solutions to looming issues in the industry, such as the potential TikTok ban, or figuring out how to grow their audiences on newer platforms like Threads, which just introduced cash bonuses for creators. These managers might not be as well established as their more experienced counterparts, but they're introducing fresh ideas that are making their talent stand out.
BI is seeking nominations for this year's rising stars in talent management. Nominees must have no more than three years of experience in the creator economy, work for an established talent-management agency, be based out of the US or the UK, and have contributed to their talent's success in a meaningful manner, as determined by BI's team.
Please submit your nominations by Thursday, May 9 through this form or below.