Tech Insider
A 70s TV
Nielsen isn't just considering old-fashioned broadcast television in its new viewership metric.

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  • Big TV used to have a monopoly on our attention — and our wallets.
  • But its audiences aren't gone yet. And a new metric has them doing better than standalone streamers.
  • This mirrors the pitch big TV companies are making this week in New York to advertisers.

The Big TV guys are screwed, right?

Tags
Media, Tech, ABC, disney, Paramount, Hulu, netflix, youtube, Advertising, TV, Streaming, Nielsen, comcast, ESPN
Source
Why the Big TV companies aren't 100% completely screwed. Yet.