A composite image of a shopping cart in the middle of a grocery store aisle and a headshot of Barry Smith.
Professor Barry Smith used to work with companies creating ultra-processed foods but stopped when he became more aware of the health risks.
  • Ultra-processed foods dominate the Western diet and are linked to serious health issues.
  • Food companies use sensory scientists to make UPFs irresistible.
  • Professor Barry Smith, a senses expert, cut out UPFs and lost weight without trying. 

A professor of the senses who used to help multinational food companies create ultra-processed foods lost weight without trying after he cut them out of his diet when he learned about their health risks.