Google; Getty Images; Chelsea Jia Feng/BI
- The executive used Google's Performance Max, Smart Bidding, and Gemini.
- They found these AI services sometimes disrupted strategies or performed no better than humans.
- Google remains optimistic, adding new AI-driven ad features.
Before another $100 billion or more is spent on AI chips and data centers, it may be wise to pause and consider how strong demand will be for the end products of this next wave of computing.