Internet celebrities are facing an era of reckoning — and their fans are tired of forgiving them

• Fans are exhausted by the influencer model of rise-fall cycles and resurfacing controversy.
• Cancel culture's impact has waned, with audiences now demanding more accountability.
• Experts say that with this increased scrutiny, some will thrive, but others will not.

Fans of influencers are growing tired.

They're losing patience with the cycle of new creators taking the internet by storm, only to come crashing down when their controversial pasts resurface.