MrBeast's chocolate brand sees growth slow after a sugar rush

Tech Insider : Business
SYDNEY, AUSTRALIA - JUNE 26: Fans look on during the MrBeast Feastables launch at Sydney Opera House on June 26, 2024 in Sydney, Australia. (Photo by Don Arnold/WireImage)
Fans gather at a Feastables launch event in Sydney, Australia.

Don Arnold/WireImage

MrBeast has hired a team from an A16z-backed startup as he races to build a creator platform

Tech Insider : Business, Crypto
MrBeast, whose real name is Jimmy Donaldson.
MrBeast, whose real name is Jimmy Donaldson, has been on a tech hiring spree at his company, Beast Industries.

Kristina Bumphrey/WWD via Getty Images

MrBeast revealed a new membership program during a private pitch to top advertisers

Tech Insider : Business, Crypto, Style
Jimmy Donaldson, aka MrBeast, speaking at an event.

Emma McIntyre/Getty Images for Prime Video

MrBeast is wooing big advertisers at an invite-only gathering in NYC. Here's what he's planning.

Tech Insider : Business, Economy, Style
NEW YORK, NEW YORK - APRIL 22: (L-R) Jimmy Donaldson, aka MrBeast and Jeff Housenbold attend the 2026 TIME100 Summit at Jazz at Lincoln Center on April 22, 2026 in New York City. (Photo by Craig Barritt/Getty Images for TIME)
Jimmy Donaldson, aka MrBeast, and Jeff Housenbold are making their pitch to advertisers on May 12.

Craig Barritt/Getty Images for TIME

MrBeast is plotting a move into 'AI-native entertainment' — and looking to hire

Tech Insider : Business
CULVER CITY, CALIFORNIA - DECEMBER 07: Jimmy Donaldson aka MrBeast attends as Prime Video hosts an advance screening and Q&A with Jimmy Donaldson AKA MrBeast for
Jimmy Donaldson, a.k.a. MrBeast, is best known for high-production spectacles like "Beast Games."

Emma McIntyre/Getty Images for Prime Video

MrBeast reveals his current entertainment obsession in his quest to level up his videos

Tech Insider : Business
NEW YORK, NEW YORK - APRIL 22: Jimmy Donaldson, aka MrBeast speaks during the 2026 TIME100 Summit at Jazz at Lincoln Center on April 22, 2026 in New York City. (Photo by Jemal Countess/Getty Images for TIME)
Jimmy Donaldson was named to Time100's list of influential people.

Jemal Countess/Getty Images for TIME

Ex-MrBeast employee alleges hostile workplace in lawsuit

Tech Insider : Business, Environment
LOS ANGELES, CALIFORNIA - JANUARY 06: MrBeast attends the Los Angeles VIP screening of
YouTuber Jimmy Donaldson's company is facing a lawsuit alleging retaliation; the company has denied the claims.

Phillip Faraone/Getty Images for Prime Video

MrBeast wants to hire his first CMO. Here's what he's looking for.

Tech Insider : Business, Economy, Style
Jimmy Donaldson, a.k.a. MrBeast.
Jimmy Donaldson, a.k.a. MrBeast, is looking for a top marketer.

Michael M. Santiago/Getty Images

MrBeast is laying the groundwork for a new business helping others with ads and marketing

Tech Insider : Business
Jimmy Donaldson, known as Mr. Beast, on
Jimmy Donaldson — better known as Mr. Beast — is the biggest personality on the internet. His former manager says platforms like YouTube and TikTok are working to prevent another star breaking through in the same way.

: Weiss Eubanks/NBCUniversal via Getty Images

Why MrBeast's former manager says we won't see another MrBeast

Tech Insider : Business, Economy
Jimmy Donaldson, known as Mr. Beast, on
Jimmy Donaldson — better known as Mr. Beast — is the biggest personality on the internet. His former manager says platforms like YouTube and TikTok are working to prevent another star breaking through in the same way.

: Weiss Eubanks/NBCUniversal via Getty Images

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