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Nicole Weatherbee and Heather Unruh Yost at Cannes Lions 2026.
Nicole Weatherbee and Heather Unruh Yost of Salesforce chose bright sets for Cannes Lions 2026.

The Cannes Film Festival isn't the only fashionable event held on the southeastern coast of France.

Between June 22 and June 26, CMOs, influencers, CEOs, creative marketing professionals, and more flock to the resort city to attend the Cannes Lions International Festival of Creativity — also known as the Oscars of advertising.

And while at the event, many of those attendees are flaunting fashion status symbols, from designer necklaces to trendy footwear.

Business Insider is on the ground in Cannes and keeping an eye on what stylish attendees are wearing. Here's what's stood out so far.

Statement necklaces are in again.

Lana Busignani, CEO of MarketCast, at Cannes Lions 2026.
MarketCast CEO Lana Busignani wears stripes and a statement necklace.

MarketCast CEO Lana Busignani paired her statement Chanel necklace with a striped outfit and chunky glasses.

Men are wearing dress shorts and sneakers with suede touches.

Adim Isiakpona at Cannes Lions 2026.
The People Company cofounder Adim Isiakpona sports sneakers with suede detailing.

Adim Isiakpona, cofounder of The People Company, paired his burnt-orange shorts and Adidas sneakers with a graphic button-down top.

Some are making statements with monochrome looks.

Nicole Weatherbee and Heather Unruh Yost at Cannes Lions 2026.
Salesforce employees Nicole Weatherbee and Heather Unruh Yost wear vibrant colors.

Nicole Weatherbee and Heather Unruh Yost, both Salesforce employees, paired bold outfits with neutral bags. Weatherbee donned a bright-orange set, and Yost chose a mint-green look.

Woven and rattan bags are everywhere.

Karin Kildow of CCG Social at Cannes Lions 2026.
CCG Social employee Karin Kildow wears a neutral outfit with a woven bag.

Karin Kildow, who works for CCG Social, accessorized her neutral top and miniskirt with a woven bag.

The more colorful, the better.

Aba Blankson, the Chief Marketing and Communications Officer at NAACP, at Cannes Lions 2026.
NAACP Chief Marketing and Communications Officer Aba Blankson wears a colorful dress.

Aba Blankson, the Chief Marketing and Communications Officer at NAACP, wore a rainbow dress with short sleeves and exaggerated pockets.

You can't go wrong with designer sunglasses, especially from brands like Prada.

Ashley Thorpe and Hannah Diddams at Cannes Lions 2026.
Ashley Thorpe and Hannah Diddams wear vibrant dresses, designer sunglasses, and bold jewelry.

Ashley Thorpe and Hannah Diddams both wore vibrant dresses, designer sunglasses, and bold jewelry. Diddams' shades specifically came from Prada.

Men are having fun with bags, too.

Two men at Cannes Lions 2026.
Two men wearing crossbody bags at Cannes Lions 2026.

Two men were spotted wearing statement crossbody bags at the festival. One sported a black Swissdigital design that featured multiple pockets, while another wore what looked like a leather Hermès piece.

Bold prints are having a moment.

Adwoa Nyame at Cannes Lions 2026.
Adwoa Nyame wears a striped top, pants, and a purse, all in vibrant colors.

Attendee Adwoa Nyame opted for stripes, which decorated her blouse, trousers, and purse.

No outfit is complete without eye-catching accessories.

Jimmy Akingbola and Darren Darnborough at Cannes Lions 2026.
Actors Jimmy Akingbola and Darren Darnborough wear simple outfits with bold accessories.

Actors Jimmy Akingbola and Darren Darnborough proved that. Akingbola, who starred in "Bel-Air," paired a brown T-shirt and matching trousers with flashy gold jewelry, a baseball cap, and sunglasses.

Darnborough, who appeared in "Marshals," wore white trousers and a denim button-down, which he accessorized with a Dior neck scarf, a silver watch, and black sunglasses.

Flowing, white pants felt like an essential item.

Two women at Cannes Lions 2026.
Two women wear green tops with white shorts and pants.

One woman sported white linen trousers with her green top, while another paired a floral tank top with flowing linen pants.

When it comes to hats, the bigger, the better.

A woman at Cannes Lions 2026.
A woman wears a floral dress, a tote bag, and a wide-brimmed hat.

One attendee was spotted wearing a black-and-white summer dress, woven sandals, and a wide-brimmed hat.

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