CMOs from Coach, American Eagle, and more dish on the platforms and tools they're most focused on

Tech Insider : Business, Sports, Technology
Elizabeth Rutledge, Kim Chappell, Jon Gieselman
Bobbie's Kim Chappell, American Express' Elizabeth Rutledge, and Comcast's Jon Gieselman discussed their platform strategies.

Philip Vukelich, Derek Reed for BI

How 6 top CMOs like Coach's Joon Silverstein are working to optimize their brands for AI platforms

Tech Insider : Business
Joon Silverstein, Fadi Karam, Craig Brommers
Coach's Joon Silverstein, Fruitist's Fadi Karam, and American Eagle's Craig Brommers.

Philip Vukelich, Derek Reed for BI

Creativity strikes back at the Cannes Lions advertising festival

Tech Insider : Business, Economy
fernando machado getty images
Fernando Machado, Chipotle's chief brand officer, delivered a talk titled "Creativity Has to Strike Back" at Cannes Lions, where "creativity" was again the hot topic of the festival.

Xavi Torrent/Getty Images for Cannes Lions

'Queer Eye' star Antoni Porowski says the tech and advertising worlds are obsessing over the wrong word

Tech Insider : Business
Crowd in chairs gathers around couple on sofa preparing for an interview.
Antoni Porowski in the Business Insider suite in Cannes.

Victoria Baud for BI

Inside the Cannes Lions party scene — yachts, A-listers, and gallons of rosé

Tech Insider : Business, Style
Cognitiv Pink Party Cannes

Tommaso Tancredi

Here are the biggest fashion status symbols we spotted at Cannes Lions

Tech Insider : Style, Business, Sports
Nicole Weatherbee and Heather Unruh Yost at Cannes Lions 2026.
Nicole Weatherbee and Heather Unruh Yost of Salesforce chose bright sets for Cannes Lions 2026.

Joi-Marie McKenzie/Business Insider

The Cannes Lions deal the ad industry is buzzing about — and what it means

Tech Insider : Business, Style
Crowd of people at Cannes Lions
Ad industry insiders are buzzing.

Frédéric Pasquini for BI

How top CMOs are making risk central to their marketing playbooks

Tech Insider : Business, Travel
BI at cannes lions at sport beach
Top CMOs spoke at Business Insider's annual CMO breakfast at Cannes Lions.

Victoria Baud

Want to be a successful marketer today? Think more about risk-taking, less about AI.

Pinterest CEO Bill Ready wants advertisers to see the platform as a search engine for shopping

Tech Insider : Business
Bill Ready at Business Insider Cannes Lions Event

Camille Kermarrec for BI

Marketers, it's okay to let creators get experimental with your ads

Tech Insider : Business
Content creator Adam Waheed, better known as Adam W.
Content creator Adam Waheed, better known as Adam W.

Victoria Baud for BI

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