Creativity strikes back at the Cannes Lions advertising festival

Tech Insider : Business, Economy
fernando machado getty images
Fernando Machado, Chipotle's chief brand officer, delivered a talk titled "Creativity Has to Strike Back" at Cannes Lions, where "creativity" was again the hot topic of the festival.

Xavi Torrent/Getty Images for Cannes Lions

Inside the Cannes Lions party scene — yachts, A-listers, and gallons of rosé

Tech Insider : Business, Style
Cognitiv Pink Party Cannes

Tommaso Tancredi

Here are the biggest fashion status symbols we spotted at Cannes Lions

Tech Insider : Style, Business, Sports
Nicole Weatherbee and Heather Unruh Yost at Cannes Lions 2026.
Nicole Weatherbee and Heather Unruh Yost of Salesforce chose bright sets for Cannes Lions 2026.

Joi-Marie McKenzie/Business Insider

The Cannes Lions deal the ad industry is buzzing about — and what it means

Tech Insider : Business, Style
Crowd of people at Cannes Lions
Ad industry insiders are buzzing.

Frédéric Pasquini for BI

How top CMOs are making risk central to their marketing playbooks

Tech Insider : Business, Travel
BI at cannes lions at sport beach
Top CMOs spoke at Business Insider's annual CMO breakfast at Cannes Lions.

Victoria Baud

Want to be a successful marketer today? Think more about risk-taking, less about AI.

Pinterest CEO Bill Ready wants advertisers to see the platform as a search engine for shopping

Tech Insider : Business
Bill Ready at Business Insider Cannes Lions Event

Camille Kermarrec for BI

Marketers, it's okay to let creators get experimental with your ads

Tech Insider : Business
Content creator Adam Waheed, better known as Adam W.
Content creator Adam Waheed, better known as Adam W.

Victoria Baud for BI

The 25 most innovative CMOs of 2026

Tech Insider : Business, Economy, Sports
The most innovative CMOs

Photography by Chase Castor, Nolwen Cifuentes, Zack DeZon, Chris Proctor, Derek Reed, Derek Reed, and Phillip Vukelich

Traditional "marketing" is now only a sliver of the CMO job.

Bose is becoming a media company

Tech Insider : Business
Grammy-nominated Twitch streamer PlaqueBoyMax with his live steam with Bose creating music on the spot.
Grammy-nominated Twitch streamer PlaqueBoyMax, recording a live stream with Bose. The audio-equipment company is pushing further into entertainment with podcasts, TV and film series, and a record label.

Bose

CMO Insider: A destination for marketing leadership and innovation

Tech Insider : Business
Track with a business person running uphill on a looped section of the track (updated)

Joey Guidone for BI

The role of chief marketing officer has never been more complex than it is today.

AI transformation, economic upheaval, societal change, and a fragmented media landscape are just some of the intricacies marketing leaders are confronting.

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