Nike and Adidas veterans reveal how to get your foot in the door in the sneaker industry

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Sneaker Industry veterans Bimma Williams, Sean Williams, Chris Dixon, Vicki Ng, and D'Wayne Edwards against a green background with a pattern made of silhouettes of various sneakers
From left: Bimma Williams, Sean Williams, Chris Dixon, Vicki Ng, and D'Wayne Edwards.

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Nike, loaded with new products, is already reaping the benefits of Adidas' struggles after the abrupt end of its Yeezy business

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Nike Customers walk past a Nike store in Shanghai, China
Nike is in prime position to gain market share amid Adidas' struggles.

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Yeezys are still in high demand on the secondary market despite Ye's fallout with Adidas

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Yeezy boost 350
The Yeezy 350 V2 "Oreo" is a popular colorway for sneakerheads to purchase on the secondary market.

Christian Vierig/Getty

Adidas has its debt rating slashed by S&P as termination of Kanye West partnership batters earnings

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Kanye West walks down a sidewalk with a backpack slung over his shoulder
Kanye West.

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Adidas is facing a problem even bigger than Yeezy

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Adidas flagship store entrance in New York City on Oct. 31, 2022.
Adidas flagship store entrance in New York City.

Sarah Belle Lin/Insider

Kanye West is no longer a billionaire after being dumped by Adidas, but is still worth $400 million. Here's how he spent his money.

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kanye west
Kanye West, now known as Ye, performs in 2015.

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Retail CEO crisis: With recent shakeups at Kohl's, Adidas, Dollar General, and more, the industry's top job is suddenly the hardest to fill

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Five Retail CEO's in the foreground with red gradient background
From left: The RealReal's Julie Wainwright, Bed Bath & Beyond's Mark Tritton, VF Corporation's Steve Rendle, Under Armour's Patrik Frisk, and Gap's Sonia Syngal.

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Adidas could lose over $750 million as it tries to figure out what do do with its stockpile of Yeezys

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Yeezy 700 V1 Wave Runners
Adidas Yeezy crossed $1 billion in sales 2019.

Jeremy Moeller/Getty Images

Beyoncé's line with Adidas is reportedly struggling, driving home the challenge of filling the $2 billion hole left by Kanye West's Yeezy line

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Beyoncé' in Ivy Park
The Wall Street Journal reported Beyoncé's Ivy Park line with Adidas is coming up short of projections.

Adidas

Adidas wants to become the sportswear brand of choice for Gen Z shoppers as it launches a collection aimed at taking on Nike

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Adidas new gen z collection Sportswear
Adidas' new Sportswear collection.

Adidas

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