TikTok's opposite approach to Instagram is winning the social media race.

Tech Insider

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Instagram got popular by favoring big brands over cool content — which is why it's now losing to TikTok

Tech Insider
tiktok logo in the spotlight with press microphones and the instagram logo in the shadowy background
Instagram is a victim of its own success. The reason it became popular is the reason it can't beat TikTok.

Getty; Marianne Ayala/Insider

Instagram is becoming as uncool as Facebook — and it has only itself to blame

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