Apple's AI features could cost you more than you think

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Apple WWDC 2024
Apple introduced Apple Intelligence at WWDC 2024.

Apple

Apple wants to rewire search with AI — and that may help cut the Google cord

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Apple CEO Tim Cook.
Apple CEO Tim Cook is betting consumers will increasingly use its AI for search queries.

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Apple's big AI play is looking less promising

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Woman stands in front of giant screen at Apple WWDC 2024. The screen displays new AI capabilities.
Apple Intelligence will only be fully available on iPhone 15 models or later.

Apple

Apple is staring down 2 different futures for the iPhone

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Apple CEO Tim Cook.
Apple CEO Tim Cook could see the iPhone's future follow one of two different paths.

Justin Sullivan/Getty Images

Apple has some explaining to do this week

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Tim Cook speaking at WWDC 2023
Following WWDC, new iPads, and ongoing China worries, Apple will deliver its third-quarter earnings results on Thursday.

Apple

Apple's reportedly delaying its AI rollout — and that could be a good thing, analysts say

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Apple executive Craig Federighi presenting Apple Intelligence at WWDC 2024
Apple is betting on Apple Intelligence, revealed in June, to boost iPhone sales.

Apple

Apple wants to put AI in your pocket — but Samsung is putting it on your finger

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A close-up image of three Samsung Galaxy rings showing the reflective metallic outside of the devices and some components on the underside of the rings.
Samsung's Galaxy Ring.

PAU BARRENA/Getty Images

Samsung really wants to outsmart Apple in the Galaxy-iPhone battle

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Samsung is preparing to bring new AI features to its devices to take on Apple Intelligence.
Samsung is readying new AI features to take on Apple Intelligence.

GLENN CHAPMAN/Getty Images

Apple and Microsoft seem to be playing very different games with their OpenAI deals

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OpenAI CEO Sam Altman.
Both Apple and Microsoft have close ties with Sam Altman's OpenAI.

Andrew Caballero-Reynolds/AFP/Getty Images

A new era of smartphone wars is about to begin

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Apple WWDC 2024
Smartphone makers like Apple are turning to AI to inject new life into their devices.

Apple

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