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A hand holds a mobile phone with AAPL stock information displayed on the screen

"Market cap" — short for "market capitalization" — is the total value of a public company's outstanding shares, which are those owned by stockholders, not by the company itself. Outstanding shares can be owned by employees and board members — just not the actual corporation.

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Apple CEO Tim Cook holding a gray iPhone 15
Apple CEO Tim Cook's net worth still doesn't make him one of the 1,000 richest people in the world.
Gizmodo

The latest Apple Watch’s big main draw was the double tap gesture control, but now the wearables maker is performing a more lethal kind of double tap on its latest Series 9 watches and

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A photo of some Apple Watches on display.
Apple removed its Apple Watch Series 9 and Ultra 2 from its online store on Thursday.
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Tim Cook
Under Tim Cook, Apple has faced several challenges from rivals and smaller companies.