I visited Birkenstock's fashion-forward SoHo store and was impressed by the range of styles, including sneakers, heels, and boots

Tech Insider
the Birkenstock logo inside the store
I visited the Birkenstock store in the Soho neighborhood of New York City.

Jennifer Ortakales Dawkins/Insider

The Birkenstock brothers are worth $3.4 billion, even after the shoemaker's shares tanked at its IPO

Tech Insider : Economy
Customers shop at a Birkenstock store on October 10, 2023 in Venice, California.
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Ethan Swope/Getty Images

The rise of Birkenstock: The shoe brand that turned an ugly hippie sandal into coveted fashion statement raised $1.48 billion in its IPO

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a close up of a person wearing a Birkenstock sandal on the NYSE trading floor
Traders wore Birkenstock sandals on the New York Stock Exchange floor in honor of the company's IPO.

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Birkenstock will be valued at just under $9 billion as the sandal maker gets ready to make its stock-market debut via an IPO

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A Birkenstock shoe in
A Birkenstock shoe in "Barbie."

Warner Bros.

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