cannes-videos-2026

Chief marketing officers are measured by results, not creativity or awards, and must do work that inspires the people in the company, says Meta's Alex Schultz.

The CMO role boils down to three things, said Erica Serow, Bain's chief marketing officer, who was interviewed during the 2026 Cannes Lions Festival.

"The secret to CMO tenure is coming in and wearing an enterprise hat, first and foremost," said Claudine Cheever, the chief marketing officer at Pinterest.

Yahoo is in the middle of a "brand transformation," and is aiming to win over a new generation of users, said Josh Line, the chief marketing officer,

"We invest in what I call 'credible adjacency' rather than influencer marketing," said Tara Giuliano, chief marketing officer, in an interview at 2026 Cannes Lions.

The LinkedIn community is growing beyond the typical office worker, according to Jessica Jensen, the brand's chief marketing officer, who was interviewed at 2026 Cannes Lions.

Lenovo is the first-ever technology partner of the FIFA World Cup, and Emily Ketchen, CMO of IDG and ISO, said, "It's really a statement around partnership."

"To be successful as a CMO today, you've got to keep it simple," said Mark Kirkham, CMO of PepsiCo, in an interview at the 2026 Cannes Lions.

At Adobe, the marketing team is first to test many of its own products.

Vaseline is a 155-year-old brand that has been "reinvented through the hands of creators," said Leandro Barreto, chief marketing officer at Unilever.