I attended the Masters for the first time. From phone bans to $1.50 sandwiches, here's what it's really like.

Tech Insider : Travel, Sports, Business
Woman and husband smiling at Founders Circle at Masters
My first time at the Masters Tournament lived up to all of the hype. I think this is a worthy bucket-list experience for anyone — even those who don't follow golf.

Elliott Harrell

Mapped: 239 private jets left Augusta's normally sleepy airport on the final day of the Masters

Tech Insider : Business, Style, Travel
Rory McIlroy of Northern Ireland is awarded the Green Jacket by Fred Ridley, chairman of Augusta National Golf Club during the Green Jacket Ceremony after winning the final round of the 2026 Masters Tournament at Augusta National Golf Club on April 12, 2026 in Augusta, Georgia.
Rory McIlroy became the fourth golfer to win back-to-back Masters Tournaments.

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Rory McIlroy's Masters victory earned him $4.5 million. Here's what every winner has won since the tournament began in 1934.

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Rory McIlroy celebrated his win at the 2026 Masters.
Rory McIlroy celebrated his win at the 2026 Masters.

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Rory McIlroy said winning the Masters again wasn't the 'destination.' It's a lesson for anyone chasing career milestones.

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Rory McIlroy of Northern Ireland celebrates winning the 2026 Masters Tournament on the 18th green at Augusta National Golf Club on April 12, 2026 in Augusta, Georgia.
Rory McIlroy said he's treating his Masters victory differently this time, to not feel the post-win slump

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34 quirks, myths, rules, and traditions that make the Masters unique

Tech Insider : Sports, Sports, Business
Masters flag
The Masters are among the most watched events in all of sports.

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Private jets are flocking to a small regional airport for The Masters, the billionaires' favorite golf tournament

Tech Insider : Sports, Travel, Business
Masters flag
The Masters began on Thursday, and with the opening tee times came hundreds of private jets.

Jared C. Tilton/Getty Images

Here's what the best-dressed fans at the 2026 Masters are wearing, from luxury watches to themed accessories

Tech Insider : Style, Sports, Business
A woman and a man attend the 2026 Masters Tournament in Augusta, Georgia.
Two attendees at the 2026 Masters Tournament in Augusta, Georgia.

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A family spends months and thousands of dollars prepping their home to rent it out for the Masters Tournament

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A large white house with a large green lawn.
Augusta locals rent their homes out for the Masters Tournament.

Ashley Jernigan

Shopping at the Masters is its own sport. We asked fans what they're buying, from $50 gnomes to $3,000 hauls.

Tech Insider : Business, Environment
A Masters Tournament attendee carries a gnome, one of the most popular merchandise items this year.
Gnomes are everywhere at the Masters Tournament in Augusta, Georgia.

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12 of the most exclusive golf clubs in the world, from Georgia to Japan

Tech Insider : Sports, Sports, Business
Augusta National Golf Club
Augusta National Golf Club "Members Only" sign.

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