I attended the Masters for the first time. From phone bans to $1.50 sandwiches, here's what it's really like.

Tech Insider : Travel, Sports, Business
Woman and husband smiling at Founders Circle at Masters
My first time at the Masters Tournament lived up to all of the hype. I think this is a worthy bucket-list experience for anyone — even those who don't follow golf.

Elliott Harrell

Rory McIlroy's Masters victory earned him $4.5 million. Here's what every winner has won since the tournament began in 1934.

Tech Insider : Sports, Business
Rory McIlroy celebrated his win at the 2026 Masters.
Rory McIlroy celebrated his win at the 2026 Masters.

Chris Turvey/Augusta National/Getty Images

Private jets are flocking to a small regional airport for The Masters, the billionaires' favorite golf tournament

Tech Insider : Sports, Travel, Business
Masters flag
The Masters began on Thursday, and with the opening tee times came hundreds of private jets.

Jared C. Tilton/Getty Images

Here's what the best-dressed fans at the 2026 Masters are wearing, from luxury watches to themed accessories

Tech Insider : Style, Sports, Business
A woman and a man attend the 2026 Masters Tournament in Augusta, Georgia.
Two attendees at the 2026 Masters Tournament in Augusta, Georgia.

Augusta National/Getty Images

Shopping at the Masters is its own sport. We asked fans what they're buying, from $50 gnomes to $3,000 hauls.

Tech Insider : Business, Environment
A Masters Tournament attendee carries a gnome, one of the most popular merchandise items this year.
Gnomes are everywhere at the Masters Tournament in Augusta, Georgia.

Augusta National/Getty Images

The Masters is about to turn Augusta's airport into 'organized chaos.' Here's how it gears up for an influx of over 1,500 private jets.

Tech Insider : Sports
Private jets are seen parked on the runway at Augusta Regional Airport.
Private jets parked at Augusta Regional Airport during last year's Masters.

Courtesy of Augusta Regional Airport

The owner of a 1,900-square-foot house next to the Masters golf course kept turning down millions of dollars to sell

Tech Insider : Sports
Augusta National house not for sale as seen on Google Maps
The Augusta National house not for sale as seen on Google Maps.

Google Maps

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