After painful lessons as a child star, JoJo Siwa is reclaiming her multimillion-dollar brand

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Jojo Siwa
Success looks a lot different for JoJo Siwa now than it did when she was a kid.

Cate Hellman for BI

THEN AND NOW: The stars of 'Dance Moms' 13 years later

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Jojo Siwa during
"Dance Moms" first aired in 2011.

David Livingston/Getty Images; Gilbert Flores/Billboard via Getty Images

The mixed response to Jojo Siwa's rebrand shows just how hard it is for child stars to stay relevant

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JoJo Siwa attends the 2024 iHeartRadio Music Awards at Dolby Theatre in Los Angeles, California on April 01, 2024.
JoJo Siwa at the 2024 iHeartRadio Music Awards at Dolby Theatre in Los Angeles on April 1, 2024.

Matt Winkelmeyer/Getty Images

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