Here's why Coca-Cola bottles have yellow caps right now

Tech Insider : Business
Coca-Cola bottles with yellow caps.
Coca-Cola bottles with yellow caps.

Talia Lakritz/Business Insider

Inside CPG's AI advertising boom, from Super Bowl spots to synthetic focus groups

Tech Insider : Business, Technology
Photo of a Coca-Cola red sign in Atlanta, Georgia.
Coca-Cola is using AI in parts of the marketing process that are invisible to consumers, such as idea generation.

Faina Gurevich/Getty Images

Warren Buffett's successor touted 4 of his most iconic stock picks — and they're up 10 to 50 times since he bought them

Tech Insider : Business
Warren Buffett
Warren Buffett sipping a Cherry Coke.

Reuters/Rick Wilking

We tried a fiber-filled Diet Coke that could be sold in the US. It wasn't for everyone, but it won some fans.

Tech Insider : Business
Coca-Cola introduced a fiber-enriched diet coke in Asia in 2017.
Coca-Cola introduced a fiber-enriched diet coke in Asia in 2017.

Aditi Bharade

Why fiber content is everywhere now (except in my own actual diet)

Tech Insider : Business, Style
william shatner holding rasin brand and alan lin in hoodie holding drink says fartmaxxing
Raisin Bran's new ad with Wiliam Shatner is riding the fibermaxxing trend.

Kelloggs / Alan Lin

Coca-Cola's CEO said the company is eyeing a big healthy food trend — and it's not protein

Tech Insider : Business
Coca-Cola bottles seen in a Carrefour supermarket in Marseille.
CEO James Quincey said fiber might be the next thing for its drinks.

Denis Thaust/SOPA Images/LightRocket via Getty Images

5 AI advertising controversies that turned heads this year, from Meta's AI granny to Coca-Cola's shape-shifting trucks

Tech Insider : Business, Style
Coca Cola AI ad
Coca-Cola's holiday ad, featuring AI, got mixed feedback.

YouTube/@Coca-Cola

Ozempic and tight food budgets are giving way to the giant rise of tiny foods

Tech Insider : Economy, Economy, Business
A tiny chicken on a plate

Getty Images; Rebecca Zisser/BI

This year's Coca-Cola holiday ad exposes one of the biggest problems with AI-generated video

Tech Insider : Business, Technology
Coca Cola AI ad
Coca-Cola said it used tools such as OpenAI's Sora, Google's Veo 3, and Luma AI to create the ad.

YouTube/@Coca-Cola

30 products that haven't been around for as long as you'd think

Tech Insider : Technology, Business, Sports
iPhone 2007
An iPhone in 2007.

Justin Sullivan/Getty Images

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