We tried a fiber-filled Diet Coke that could be sold in the US. It wasn't for everyone, but it won some fans.

Tech Insider : Business
Coca-Cola introduced a fiber-enriched diet coke in Asia in 2017.
Coca-Cola introduced a fiber-enriched diet coke in Asia in 2017.

Aditi Bharade

Why fiber content is everywhere now (except in my own actual diet)

Tech Insider : Business, Style
william shatner holding rasin brand and alan lin in hoodie holding drink says fartmaxxing
Raisin Bran's new ad with Wiliam Shatner is riding the fibermaxxing trend.

Kelloggs / Alan Lin

Coca-Cola's CEO said the company is eyeing a big healthy food trend — and it's not protein

Tech Insider : Business
Coca-Cola bottles seen in a Carrefour supermarket in Marseille.
CEO James Quincey said fiber might be the next thing for its drinks.

Denis Thaust/SOPA Images/LightRocket via Getty Images

5 AI advertising controversies that turned heads this year, from Meta's AI granny to Coca-Cola's shape-shifting trucks

Tech Insider : Business, Style
Coca Cola AI ad
Coca-Cola's holiday ad, featuring AI, got mixed feedback.

YouTube/@Coca-Cola

Ozempic and tight food budgets are giving way to the giant rise of tiny foods

Tech Insider : Economy, Economy, Business
A tiny chicken on a plate

Getty Images; Rebecca Zisser/BI

This year's Coca-Cola holiday ad exposes one of the biggest problems with AI-generated video

Tech Insider : Business, Technology
Coca Cola AI ad
Coca-Cola said it used tools such as OpenAI's Sora, Google's Veo 3, and Luma AI to create the ad.

YouTube/@Coca-Cola

30 products that haven't been around for as long as you'd think

Tech Insider : Technology, Business, Sports
iPhone 2007
An iPhone in 2007.

Justin Sullivan/Getty Images

Coca-Cola's CEO explains why its $5 billion bet on a coffee chain hasn't worked out as planned

Tech Insider : Business, Economy
A Costa Coffee sign above one of the chain's cafes
Coca-Cola is "reflecting" on its coffee business several years after acquiring Costa Coffee.

NIKLAS HALLE'N/AFP via Getty Images

Tech companies dominate the top 10 brands of 2025, a new study says

Tech Insider : Business
Google ceo Sundar Pichai
Tech companies continued to dominate the top 10 list.

Camille Cohen / AFP

How Coca-Cola's Fanta wants to use Hollywood to win Halloween

Tech Insider : Business
Promo of Coca-Cola's 2025 Haunted Fanta Factory, a partnership with Universal and Blumhouse.
With events like its Haunted Fanta Factory, a partnership with Universal and Blumhouse, Coca-Cola wants to own Halloween.

Coca-Cola

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