A former Nike runner says the company stopped paying her while she was pregnant and portrayed her as 'Miss America in a crop top'

Tech Insider : Sports
Former Nike runner Kara Goucher has published a tell-all memoir about her time on the elite Nike Oregon Project. Goucher soared to stardom after she medaled at the 2007 world championships.
Former Nike runner Kara Goucher has published a tell-all memoir about her time on the elite Nike Oregon Project. Goucher soared to stardom after she medaled at the 2007 world championships.

Mark Baker/AP

The lucky breaks that built Nike

Tech Insider : Sports
Next week Nike will release an Air Jordan in a
Next week Nike will release an Air Jordan in a "lucky green" colorway.

Courtesy Nike

Meet Sonny Vaccaro, the executive credited with signing Michael Jordan in Ben Affleck's new movie 'Air' and the self-proclaimed 'savior of Nike'

Tech Insider : Sports
Former Nike executive Sonny Vaccaro is the main character in a new movie about how Nike signed Michael Jordan.
Former Nike executive Sonny Vaccaro is the main character in a new movie about how Nike signed Michael Jordan.

Ethan Miller/Getty Images

I watched Ben Affleck's new 'Air' movie with 72 Nike veterans. Here's what they said the movie got right and what it got wrong about the race to sign Michael Jordan.

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Nike veterans gathered for a screening of the new
Nike veterans gathered for a screening of the new "Air" movie on Wednesday night, then autographed an Air Jordan to mark the occasion.

Matthew Kish/Insider

The US is pushing China to a 'red line' and companies that do business in the country need to come up with a 'plan B,'  Yale economist says

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Xi Jinping china president
Chinese President Xi Jinping

Johannes Eisele/AFP/Getty Images

Inside Nike: Sources share claims of sexism, cheating, abuse at the world's wokest brand

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nike mark parker abuse sexual harassment drugs allegations 2x1

Mike Pont/WireImage/Getty Images; Drew Angerer/Getty Images; Doug Pensinger/Getty Images; Andrew Weber/Getty Images; Kevin Morris/Corbis via Getty Images; Samantha Lee/Business Insider

Gen Z loves the same brand that teens have loved for over a decade

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Nike remains the most popular sneaker brand for teenagers, according to the most recent Piper Sandler survey.
Nike remains the most popular sneaker brand for teenagers, according to the most recent Piper Sandler survey.

Jakub Porzycki/NurPhoto/Getty Images

Starbucks union is using billboards, a brass band, and a butter sculpture to pressure board members from Nike, Land O'Lakes and Lego

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Starbucks workers on strike in Minnesota
Starbucks workers on strike in Minnesota.

Universal Images Group Editorial / Getty Images

Meet the typical Adidas US customer, a 20-something who earns just under $100,000 and looks to Adidas for fashion and fitness apparel

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Adidas customer wait outside store in Argentina
Adidas, launched in 1949, employs over 59,000 employees.

Juan Mabromata/AFP via Getty Images

Nike Air Max Day is Sunday. Here's how the huge sneaker holiday, known for hyped drops, got its start.

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Nike Air Max 97 Silver Bullet and Gold Bullet
Nike's large catalog of classic Air Max sneakers includes the Air Max 97, Air Max 95, and Air Max 90.

Christian Vierig/Getty Images

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