PR

McDonald's CEO is getting roasted for his 'Big Arch' review. Think you could do better running things? Take this quiz!

Tech Insider : Business, Style
McDonald's CEO Chris Kempczinski at a podium
CEO Chris Kempczinski is taking lots of heat for his review of McDonald's new "Big Arch" burger.

Richard Drew/AP

I'm an 85-year-old ghostwriter who's never been more in demand. I charge high prices, embrace my wrinkles, and live full out.

Tech Insider : Business
headshot of Judy Katz
Judy Katz.

Courtesy of Judy Katz

McDonald's CEO's small bite of the new 'Big Arch' shows the risk of going direct to the public. I say keep at it, Chris!

Tech Insider : Business, Style
a hand holding a mcdonalds big arc burger
My taste test of McDonald's new "Big Arch" burger.

Katie Notopoulos / Business Insider

The hottest job in tech: Writing words

Tech Insider : Business, Environment, Style
Money coming out of a typewriter

Getty Images; Rebecca Zisser/BI

In the generative AI boom, vibe coding and AI expertise have become in-demand résumé skills. But tech companies are also looking to pay a premium for expertise in people who have a skill that predates AI: the art of communication.

Elon Musk has met his match in Ryanair's finely-tuned trolling

Tech Insider : Business, Style, Travel
Ryanair CEO Michael O'Leary poses in front of a backdrop at a press conference at Ryanair's headquarters on October 8, 2025, in Madrid, Spain.
Ryanair CEO Michael O'Leary has a long history of making provocative statements to get attention.

Fernando Sanchez/Europa Press via Getty Images

I built a remote company to prove high-intensity work doesn't have to break people

Tech Insider : Business, Environment, Travel
Carly Martinetti
Carly Martinetti

Alexis Abrams

Steve Bannon discussed using an obscure legal tactic to join Jeffrey Epstein's legal team

Tech Insider : Politics, Business, Style
Jeffrey Epstein and Steve Bannon
Jeffrey Epstein and Steve Bannon were in constant communication about a media project they were working on together in the months before the pedophile's death.

Rick Friedman/Corbis via Getty Images; Shannon Finney/Getty Images for Semafor

Anne Hathaway showed Blake Lively just what to do to swerve public backlash

Tech Insider
A split screen shows Blake Lively, left, and Anne Hathaway, right.
Anne Hathaway apologized to the same journalist who interviewed Blake Lively.

Jeff Spicer/Getty Images for Sony Pictures, Nathan Congleton/NBC via Getty Images

Chappell Roan has frustrated fans by canceling shows. PR experts say she made the right call.

Tech Insider
Chappell Roan performing on stage

Getty Images; iStock; Natalie Ammari/BI

My dad died by suicide when I was 18. At 40, the trauma led me to a career in coaching.

Tech Insider
Woman speaking into a microphone at a conference.
After setting up her own PR agency, Lynda Williams changed careers to become a life coach.

Lynda Williams

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