3 tips for mastering niche-community marketing, according to small-business founders who used private Facebook groups to drive sales

Tech Insider
Headshot of Danish Soomro, right, who is wearing a black long-sleeve shirt with his hands folded. On the left, a photo of Laura Gatsos Young, who is wearing a black turtleneck, sitting on the arm of a green chair.
Danish Soomro, left, the founder of Visadb.io and Devi, and Laura Gatsos Young, a copywriting consultant.

Danish Soomro and Dana Castro, Three Crowns Studio

Product giveaways are a win-win for small businesses and customers — founders share 3 ways to get the most from every one

Tech Insider
Wendy Wen wearing a brown sweater and holding a black-and-white dog.
Wendy Wen, the founder and CEO of Antelope Pets, which owns Bocce's Bakery.

Antelope Pets

A stay-at-home mom became a professional cuddler making $150 an hour

Tech Insider
Michelle Renee is a professional cuddler at Cuddlist.
Michelle Renee is a professional cuddler at Cuddlist.

Courtesy of Michelle Renee

The verdict is in on how much Texas' heat wave clobbered its economy this summer

Tech Insider : Economy
A fire fighter in Texas drinks water in the heat.
A fire fighter in Texas drinks water in the heat.

BRANDON BELL/Getty Images

How 2 successful small-business owners use YouTube for cheap, sustainable, SEO-driven marketing

Tech Insider
Photo Dielle Charon, wearing a dark blouse and gold earrings.
Dielle Charon, a sales coach.

Kaylee LaMoine

4 small-business owners who swear by podcast interviews explain why they're a marketing strategy worth prioritizing

Tech Insider
Photo of Paul Gunn Jr., wearing a black t-shirt.
Paul Gunn Jr., the founder and CEO of Kuog Inc.

Royce Carter

I reached $3M in revenue in 3 years as an Amazon delivery partner. Here are 4 things I did to boost my employees' morale after our hardest quarter ever.

Tech Insider
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How small-business owners can raise prices while keeping customer satisfaction high, according to founders who've done it

Tech Insider
Headshot of Hyacinth Tucker in a dark blue sleeveless shirt with a blue background
Hyacinth Tucker, the founder and CEO of The Laundry Basket.

EYEImagery

3 reasons short-form video is one of the best — and cheapest — marketing tools small businesses can use

Tech Insider
Krystal Allen, left, wearing a white sleeveless top in front of a bookcase and Vanessa Rissetto, left, wearing a blue blazer and black top.
Krystal Allen, the founder and CEO of K. Allen Consulting, left, and Vanessa Rissetto, the cofounder and CEO of Culina Health.

Courtesy of K. Allen Consulting and Lauren Anzevino

9 entrepreneurs who left corporate America share the biggest challenges of running a business — and what to expect before quitting to work for yourself

Tech Insider
ludomir wanot
Ludomir Wanot, a Seattle real-estate investor and the cofounder of Evergreen Housing Network.

Courtesy of Ludomir Wanot

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