5 tips for small businesses that want to try SMS marketing, from a founder who saw her profits double

Tech Insider
Photo of Ashley Vasquez outside wearing a black shirt, with her dog.
Ashley Vasquez, a cofounder of TBD Coffee Co.

Zachary Dripps

Onboarding is crucial for small-business employee retention and satisfaction — here are 3 ways to support hires from day one

Tech Insider
Headshots of Amanda Webster in a black collared shirt and Jen L'Estrange in a light pink button-down shirt
Amanda Webster, the CEO of Fund&Grow, and Jen L'Estrange, the founder and managing director at Red Clover.

Liana Ricci and Red Clover

3 tips for creating branded merch your customers will love, from small-business owners and marketing experts who have used it to build vibrant brand communities

Tech Insider
Headshot of Danielle Reid who wearing a black top and pearl necklace, in front of a gray computer.
Danielle Reid, a marketing consultant.

Britney Kelsey

'The greatest advertising you can get': Small-business founders explain how to build and grow your company with referrals

Tech Insider
Headshot of Michael Nova, left, wearing a black suit and black tie and a headshot of Kirby Wilkerson, right, wearing a white top and blazer in front of green plants.
Michael Nova, the CEO of Nova Custom Printing, and Kirby Wilkerson, the founder of The Impact Kind.

Kevin Frest @FrestStudio and Kirby Wilkerson

Family-owned small businesses blend family and the workplace 24/7 — here are 3 tips for navigating brewing conflict

Tech Insider
Headshot of Matilda Reuter Engle in a polka dot black and white blouse.
Matilda Reuter Engle is the third-generation proprietor of Middleburg Hospitality.

Jodi and Kurt Photography

Cofounders of a grassroots tequila company share how storytelling earned them loyal and engaged customers

Tech Insider
Headshot of Carlos Soto wearing a black long-sleeve shirt with his arms crossed, in front of a gray wall.
Carlos Soto, a cofounder of Nosotros Tequila & Mezcal.

Nosotros Tequila & Mezcal

3 cold-email strategies from small-business founders who used them to show off their work, land clients, and grow company profits

Tech Insider
Headshot of Erin Derby in front of a computer looking to the left, wearing a black top and gold earrings.
Erin Derby, a commercial photographer.

Erin Derby

5 critical steps entrepreneurs can't afford to skip when starting a business

Tech Insider
woman shipping packages using computer

Getty Images

When looking to start a business, don't overlook the value of solid planning. Great strategy and execution are what set successful businesses apart and give them a competitive edge.

Here are five key steps to bringing your business idea to life and set up for success:

SMS marketing may cost more to set up than email, but 2 small-business founders say it's worth it

Tech Insider
Headshot of Bryan Clayton, left, wearing a navy shirt and wristwatch and a headshot of Barbara Casey, right, wearing an ivory blouse and navy blazer.
Bryan Clayton, left, a cofounder and the CEO of GreenPal, and Barbara Casey, the CEO of Mobile High 5.

GreenPal

Modeling the clothes I sell on Poshmark helped me make over $100,000 in sales last year

Tech Insider
Sandra Wyer poses on the floor with packages stacked beside and behind her
Sandra Wyer started selling on Poshmark as a side hustle.

Sandra Wyer

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