Starbucks CEO Brian Niccol explains what he's gotten wrong in his first year

Tech Insider : Business
Starbucks CEO Brian Niccol sits in a chair onstage during a Fast Company conference.
Brian Niccol spoke on Wednesday about the mistakes he has made during his first year as CEO of Starbucks.

Eugene Gologursky/Getty Images for Fast Company

Howard Schultz said he's Worried — 'with a big W' — about AI

Tech Insider : Business
Howard Schultz.
Howard Schultz said he was worried about the lack of regulation in AI.

Stephen Brashear/AP

The 'Beverage Battles' are brewing: Taco Bell and Chick-fil-A are targeting Starbucks' turf

Tech Insider : Business, Environment, Style
A line up of fast food beverage cups from brands including Wendy's, Taco Bell, and Burger King.
The Drink Rush is on — and Starbucks isn't the only one cashing in on America's beverage obsession.

Michael Siluk/UCG/Universal Images Group via Getty Images

Starbucks just launched its new protein cold foam lineup. It nails what some protein drinks miss.

Tech Insider : Business
The author smiles at the camera while drinking a Starbucks protein cold foam drink
I found the Starbucks protein cold foam lineup well executed, with pleasant flavors and none of the gritty texture that some protein drinks struggle with.

Katherine Tangalakis-Lippert

Starbucks is closing hundreds of North American stores — here are the locations we know so far

Tech Insider : Business, Style
Starbucks customers wait in line.
Starbucks wait times have increased along with demand for cold drinks.

SOPA Images/Getty Images

Starbucks is offering up to 26 weeks of severance for store managers at closing cafés

Tech Insider : Business
Customers leave a Starbucks Coffee shop on September 25, 2025 in Corte Madera, California.
Starbucks is offering managers a range of severance packages based on years with the company.

Justin Sullivan/Getty Images

This is the severance package Starbucks offered to laid-off staff at the stores it's closing

Tech Insider : Business
A close-up of a Starbucks coffee shop sign on September 8, 2025 in Cardiff, Wales.
Starbucks sent its laid-off staff details of what their severance package would look like.

Matthew Horwood/Getty Images

Starbucks is getting the Chipotle treatment — with a twist

Tech Insider : Business
Starbucks cup wrapped in tin foil like a burrito

Starbucks; Getty Images; Tyler Le/BI

Starbucks to close 1% of North American stores, lay off 900 corporate employees in strategic shift

Tech Insider : Business, Style

Starbucks said Thursday it will close 1% of its North American stores and lay off 900 corporate workers. Among the closures is its Seattle Reserve Roastery, one of the first unionized locations and a site of past protests.

Starbucks is closing its iconic Capitol Hill Roastery, just minutes from its Seattle headquarters

Tech Insider : Business, Environment
Starbucks' Reserve Roastery on Capitol Hill
Starbucks' iconic Reserve Roastery on Capitol Hill in Seattle will be among the locations shuttered by the company in its latest restructuring, Business Insider has learned.

Stephen Ehlers/Getty Images

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