Marketing for Small Business: Expert advice for engaging new customers, boosting profits, and retaining talent

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A woman at a desk with various marketing icons surrounding her

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Expert advice to help small-business owners engage new customers, boost profits, and retain the best talent — all while squeezing the most from their marketing budgets.

I was overworked, underpaid, and miserable at my last job, so I 'quiet quit' my new job. I refuse to be taken advantage of again.

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Back view of calm millennial girl sit at desk work at laptop have break stretching in chair at workplace, young woman employee distracted from computer job relax rest in modern office.
I was constantly working overtime at my last job, which was so taxing to my mental health.

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I run a 'Barbie-ish' Airbnb in Arizona that caters to bachelorette parties. My pink girly decor keeps it booked despite a challenging market.

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Woman in front of pink Bachelorette Airbnb Arizona — Bre Fleschner
"I could watch HGTV all day," says Bre Fleschner, designer of a "desert dream house" in Tempe, Arizona that frequently hosts bachelorette parties.

Courtesy of Bre Fleschner

Mark Cuban says he avoids wasting time at work, and that meetings are the main culprit

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mark cuban
Billionaire investor Mark Cuban.

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17 red flags to look out for on a first date that could indicate someone is wrong for you — or even toxic

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Couple on a date
A couple on a date.

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3 travel agents for the world's wealthiest people share exactly where the 1% are traveling this summer, from Botswana to the Côte d'Azur

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paros greece
Paros, Greece.

Getty Images/Alf

I finally landed a 6-figure book deal after 20 years of trying to become an author. Here's how I did it.

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a woman works on a laptop while sitting in the grass
Melissa Petro.

Melissa Petro

The dirty little secret that could bring down Big Tech

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Four fish rushing towards a dollar sign shaped fishing hook
New research reveals that Silicon Valley uses predatory pricing to crush competitors and scam investors — evidence the government can use to bust up tech monopolies.

Tyler Le/Insider

Reddit cofounder Alexis Ohanian shares his daily routine and why true work-life balance doesn't exist: 'I don't think anyone can really accomplish that'

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Alexis Ohanian (center), Olympia Ohanian (left), and Serena Williams.
Alexis Ohanian (center), Olympia Ohanian (left), and Serena Williams.

Charles Krupa/AP

I tried and failed to be a morning person. Instead of fighting my body, I wake up later and have more productive days.

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a headshot of Shoshanna Hecht in a black outfit
Shoshanna Hecht.

Courtesy of Shoshanna Hecht

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