Tim Cook is betting he can succeed where Mark Zuckerberg failed. Not everyone is convinced.

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Apple store Shanghai
Analysts aren't sold on this new Apple project.

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Why Apple should buy Warner Bros. Discovery. No, seriously.

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Tim Cook holding the WB logo

Justin Sullivan/Getty Images; Rebecca Zisser/BI

How CEOs like Bernard Arnault and Tim Cook decorate their offices

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Tim Cook Apple event
The top CEOs spend a lot of time at the office, so it makes sense that their offices reflect their personalities.

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Hey, Apple! We want much more battery life in the new iPhone 16.

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Illustration of the Apple logo with a battery charge.

Jenny Chang-Rodriguez/BI

Apple finally gets some good news in China as iPhone shipments surge

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Apple store Shanghai
An Apple store in Shanghai.

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Mark Zuckerberg and Tim Cook have had a rivalry for years. Here's the latest in the back and forth between Apple and Meta.

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Tim Cook Mark Zuckerberg
Apple CEO Tim Cook, left, and Meta CEO Mark Zuckerberg, right, have taken many shots at each other's companies and products over the years.

AP; Francois Mori/AP

From the battery boss who naps at noon to the fitness entrepreneur who rises at 3:30 a.m., these are the most unusual CEO habits

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Jack Dorsey likes to meditate every morning.
Jack Dorsey meditates every day.

Joe Raedle

Apple wants you to know it still doesn't like Meta

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Boxing gloves with the apple and meta logos
Apple and Meta probably aren't doing anything together on AI anytime soon.

Ljupco/Getty, Tyler Le/BI

Apple is the first tech giant to get AI right

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AI robot hand holding a glowing light bulb shaped like the Apple logo
Apple's new iPhone features are the first time a Big Tech company has made AI useful for normal people.

Apple; Getty Images; Alyssa powell/BI

How AI will change the iPhone and other Apple products

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Here's what Tim Cook unveiled at Apple's Worldwide Developers Conference, including iOS 18, Apple Intelligence, and a ChatGPT-assisted Siri.

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