What Apple's $100 billion US pledge really means — and what it doesn't mean

Tech Insider : Politics, Politics, Business
Donald Trump and Apple CEO Tim Cook tour a Flextronics plant in Texas that makes Apple Mac computers, November 2019
During Donald Trump's first term, Apple CEO Tim Cook built a relationship with the president, in part via photo opportunities like this tour of a Texas plant that made Apple computers in 2019.

MANDEL NGAN/AFP via Getty Images

Tim Cook just got what he wanted

Tech Insider : Politics, Business
Tim Cook holds part of a ceremonial gift from Apple to President Donald Trump
CEO Tim Cook holds part of the gift Apple gave to President Donald Trump.

Brendan Smialowski/AFP/Getty Images

Apple saw an 'unusual buying pattern' among US shoppers this year. Tim Cook explains what happened.

Tech Insider : Business
Apple CEO Tim Cook
Tim Cook says tariffs helped boost iPhone sales in the June quarter.

Kevin Dietsch/Getty Images

Sam Altman and Jony Ive crash Google's AI party. Apple wasn't even invited.

Tech Insider : Business, Style
Apple CEO Tim Cook (l) talks to head of design Jony Ive at WWDC 2019. At the developer conference a new professional Mac Pro computer in a special design was presented.
Apple CEO Tim Cook (left) talks to head of design Jony Ive at the company's WWDC event.

Reuters/Christoph Dernbach/dpa

Tim Cook must pull off a careful balancing act to protect Apple's supply chain empire in China

Tech Insider : Business, Technology
Apple CEO Tim Cook delivers remarks before the start of an Apple event at Apple headquarters on September 09, 2024 in Cupertino, California.
Tim Cook faces a tough balancing act between Washington and Beijing to protect Apple's supply chain in China.

Justin Sullivan/Getty Images

Apple's answer to getting people to watch TV+: a weekend freebie.

Tech Insider : Business
Tim Cook holding up the peace sign
Apple is offering a free weekend to stream its shows.

Roy Rochlin/WireImage via Getty Images

Tim Cook says he gets asked how long he'll remain Apple's CEO 'now more than I used to'

Tech Insider : Business
Apple CEO Tim Cook
Apple CEO Tim Cook is savoring his time in the top job.

Nic Coury / AFP via Getty Images

Disney CEO Bob Iger says working out and eating well make him a better leader — and he couldn't do his job otherwise

Tech Insider : Business, Travel
Bob Iger
Disney CEO Bob Iger is a big fan of eating well and exercising.

Photo by David Livingston/Getty Images

The morning routines of CEOs, from Mark Zuckerberg to Sam Altman

Tech Insider : Business
Mark Zuckerberg smiling.
Mark Zuckerberg's morning fitness routine has evolved over the years as he turned to MMA and jiu-jitsu and away from running.

Chris Unger/Getty Images

Tim Cook heads to China for the 3rd time this year as Apple prepares for Trump trade policies

Tech Insider
Apple CEO Tim Cook.
Apple CEO Tim Cook reportedly met with Chinese Premier Li Qiang and other executives to discuss supply chain and trade issues.

Justin Sullivan/Getty Images

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