Burger King went big on self-deprecating Oscars ads. Now it needs to prove it's fixed past missteps.

Tech Insider : Business
Burger King Oscars ads
Burger King's new ad campaign says the customer is king.

@BurgerKing/YouTube

I tried Burger King's new 'elevated' Whopper. It's a clear upgrade from the original.

Tech Insider : Business
burger king whopper with cheese
The new Whopper has a new bun, a new mayo, and new packaging.

Erin McDowell/Business Insider

Burger King's Whopper upgrade is a high-stakes bet on premiumization

Tech Insider : Business, Economy, Style
A customer holds a red Burger King tray with a meal and drink.
Burger King announced on Thursday it will be changing its iconic Whopper recipe.

Julian Stratenschulte/picture alliance via Getty Images

We compared Burger King restaurants in the UK and the US. We noticed a few key differences but still see why it's an international hit.

Tech Insider
burger king comparison
Business Insider reporters located in the UK and the US compared popular Burger King menu items, restaurant designs, and the overall experience.

Erin McDowell/Business Insider; Mikhaila Friel/Business Insider

Burger King Giving Discounts If Facial Recognition Thinks You're Hungover

Gizmodo

The Brazilian wing of Burger King announced a surveillance technology marketing stunt this week called the “Hangover Whopper,” celebrating the booze-filled days between Christmas and New Year’s with facial recognition. All you have to do is hold your bleary-eyed visage up to a camera, and the company says its…

Read more...

Subscribe to whopper