Duolingo dials back its 'unhinged' marketing

Tech Insider : Business
Duo, the mascot for the language-learning app Duolingo, appears on the red carpet at a TikTok event.
Learning app Duolingo has 17 million followers on TikTok, where its owl mascot plays a starring role. Duolingo is rethinking its TikTok strategy after seeing declines in organic reach.

Isa Foltin/TikTok via Getty Images

Apple's next CEO inherits a brand at its peak. Now comes the hard part.

Tech Insider : Business, Style
John Ternus
Apple's incoming CEO pick is a bet on going back to its hardware roots, but that could be less of a moat in the AI era.

Bloomberg/Getty Images

Marketing to "a segment of one" is possible with AI, says Adobe's enterprise CMO

Tech Insider : Business, Travel
A woman entering an Ulta beauty store
Ulta Beauty is using AI to scale personalization in its marketing, said Rachel Thornton, CMO at Adobe Enterprise.

David Paul Morris/Bloomberg via Getty Images

Apple is getting serious about ads

Tech Insider : Business
Apple CEO Tim Cook
Tim Cook's Apple is upping the ante on ads.

Perry Knotts/Getty Images

Valvoline's top marketer explains what it's like to launch a FIFA World Cup campaign — and how he'll judge success

Tech Insider : Sports, Business, Economy
Valvoline CMO Michael Kirtman
Valvoline Global's chief brand officer, Michael Kirtman, is leading the brand's first-ever FIFA World Cup sponsorship and marketing campaign.

Valvoline Global Operations

BeReal is on a charm offensive to recruit creators for its platform and connect them with advertisers

Tech Insider : Business
BeReal Zalando
A BeReal ad for the European online retailer Zalando.

BeReal

MrBeast wants to hire his first CMO. Here's what he's looking for.

Tech Insider : Business, Economy, Style
Jimmy Donaldson, a.k.a. MrBeast.
Jimmy Donaldson, a.k.a. MrBeast, is looking for a top marketer.

Michael M. Santiago/Getty Images

Advertising's new 'safety' fight

Tech Insider : Business, Sports
AI protestors
Demonstrators pictured outside OpenAI's UK offices. Marketers are similarly on a mission to push for more safeguards around AI tools.

Wiktor Szymanowicz/Future Publishing via Getty Images

This AI startup raised $4.5 million to help marketers fine-tune ads and respond to rivals. Read its pitch deck.

Tech Insider : Business, Style
Praneet Dutta and Joe Cheuk, founders of AI marketing tech startup Pomo
Pomo was founded by Praneet Dutta and Joe Cheuk.

Pomo

TikTok's top North America ad exec is leaving

Tech Insider : Business
Khartoon Weiss, TikTok's sales lead for North America.
Khartoon Weiss, TikTok's sales lead for North America.

PATRICIA DE MELO MOREIRA/AFP via Getty Images

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