The breakout success of Fox's World Cup marketing: influencers

Tech Insider : Sports, Business, Style
Austin Franklin (right) and Kevin Akoto watch a 2026 World Cup match between Portugal and Uzbekistan from their transparent cube in Times Square in New York, on June 23, 2026. The pair being paid $50,000 by FOX, one of the tournament's broadcasters, were selected from a field of thousands of eager fans after submitting video applications, to watch every one of the 104 games of the World Cup.

Why managing a brand's reputation is more complex than ever in the age of AI

Tech Insider : Business, Technology
Group in a circle in chairs, some with raised hands.
Business Insider's Lara O'Reilly takes a pulse check of roundtable attendees.

Victoria Baud for BI

In an AI world, taste is a competitive advantage for brands

Tech Insider : Business
The AI Marketer roundtable at Cannes Lions 2026
Marketing leaders gathered during the 2026 Cannes Lions for. a roundtable on "The AI Marketer"

BI

The executive behind M&M's says this is marketing's most overlooked skill

Tech Insider : Business, Technology
Rankin Carroll speaking to Lara O'Reilly
Rankin Carroll speaking to Lara O'Reilly for Business Insider's CMO Insider Podcast

Business Insider/Charlie Floyd

Mastercard's former CMO says we're entering a 'golden era' for marketing

Tech Insider : Business, Technology
Headshot of Raja Rajamannar
Raja Rajamannar is the former chief marketing and communications officer of Mastercard.

Courtesy of Mastercard

CMOs are getting more responsibility — without power

Tech Insider : Business, Sports, Style
pushing rock up hill
Nearly 80% of marketers say bureaucracy gets in the way of their decision-making, per a new report from the brand consultancy Lippincott.

DNY59/Getty Images

Bose is becoming a media company

Tech Insider : Business
Grammy-nominated Twitch streamer PlaqueBoyMax with his live steam with Bose creating music on the spot.
Grammy-nominated Twitch streamer PlaqueBoyMax, recording a live stream with Bose. The audio-equipment company is pushing further into entertainment with podcasts, TV and film series, and a record label.

Bose

The more AI this marketing chief exec uses, the less scared he gets

Tech Insider : Technology, Business, Travel
Photo of Charlie Smith

Courtesy of Nothing

Microbiome startup Seed Health hires its first CMO to scale from cult favorite to household name

Tech Insider : Business
Anisha Raghavan
Anisha Raghavan is Seed Health's new CMO.

Seed Health

TikTok's middle class is gaining power

Tech Insider : Business, Style
TikTok
Micro creators on TikTok are having a moment.

Ulet Ifansasti/Getty Images

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