Meta's CMO says Big Tech's soaring spending on AI is 'aggressive, but not crazy'

Tech Insider : Business, Crypto, Technology
alex schultz meta
Alex Schultz is Meta's CMO.

Alex Broadway/Sportsfile for Web Summit via Getty Images

A former WPP exec is suing the ad agency giant, claiming he was fired after flagging an alleged kickback operation

Tech Insider : Business, Sports
WPP logo world trade center
WPP, whose 3 World Trade Center, New York City, office is depicted in this photo, is being sued by a former executive who was fired from the advertising company this year.

: Plexi Images/GHI/UCG/Universal Images Group via Getty Images

PayPal's chief corporate affairs officer on how Venmo is helping college athletes get paid, and the rise of agentic commerce

Tech Insider : Business, Sports
PayPal chief corporate affairs officer
Amy Bonitanibus is PayPal's chief corporate affairs officer

Business Insider

Advertisers are stuck in the middle of the Disney-YouTube TV showdown, and they want answers

Tech Insider : Business, Sports
eagles packers
The Eagles will take on the Packers in the next "Monday Night Football" matchup.

Kara Durrette/Getty Images

I'm the CMO of fintech Chime. AI has helped us make ads 60% faster and rely less on agencies.

Tech Insider : Business, Style, Technology
Chime CMO Vineet Mehra
Vineet Mehra is Chime's CMO and leaning into AI.

Chime

This year's Coca-Cola holiday ad exposes one of the biggest problems with AI-generated video

Tech Insider : Business, Technology
Coca Cola AI ad
Coca-Cola said it used tools such as OpenAI's Sora, Google's Veo 3, and Luma AI to create the ad.

YouTube/@Coca-Cola

The YouTuber behind the Timothée Chalamet look-alike contest is launching a marketing startup. Here are the details.

Tech Insider : Business
Anthony Potero and Talia Schulhof founded Pufferfish, a new marketing company working with brands on viral stunts.
Anthony Potero and Talia Schulhof founded Pufferfish, a new marketing company working with brands on viral stunts.

CJ Sanciangco; Pufferfish

Mars is set to eliminate the role of its top media exec

Tech Insider : Business
Ron Amram
Mars is set to eliminate its top media role, held by Ron Amram.

Rob Kim/Getty Images for Advertising Week New York

Read 11 pitch decks from startups using AI to disrupt advertising and marketing

Tech Insider : Business, Economy, Travel
Vibe cofounders
Vibe cofounders Franck Tetzlaff and Arthur Querou.

Vibe.co

The hot new trend in marketing: hating on AI

Tech Insider : Business, Environment, Technology
Aerie, Polaroid and Heiniken

Bloomberg via Getty Images/AS project/Shutterstock/ Justin Sullivan/Getty Images

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