Why Tubi's CMO sees opportunity when phone-obsessed millennials and Gen Z scroll while they watch

Tech Insider : Business, Sports, Travel
Siena Agudong and Noah Beck
Gen Z actors Siena Agudong and Noah Beck star in Tubi's new football rom-com, "Sidelined 2: Intercepted." The free streamer is responding to second-screen viewing by getting brands to sponsor ad breaks.

Tubi

Omnicom's CEO breaks down his plan to beat rivals in AI after the ad giant's blockbuster $9 billion IPG deal

Tech Insider : Business, Technology
john wren
Omnicom CEO John Wren now oversees IPG as well.

Dominique Charriau/Getty Images

Ad giant Omnicom says its mega-merger with IPG will lead to 4,000 job cuts

Tech Insider : Business
omnicom ipg
Omnicom's $9 billion acquisition of IPG was completed last week.

Dado Ruvic/Reuters

Google, Microsoft, and Perplexity share tips on how to boost your brand's visibility in AI searches

Tech Insider : Business
search AI
AI is transforming how we search for information online.

Pakorn Supajitsoontorn/Getty Images

I lead product strategy at a creative agency. We're using AI 'hallucinations' to come up with ideas for brands.

Tech Insider : Business, Travel
leslie walsh episode four
Leslie Walsh, head of product strategy and development at Episode Four, explains how the agency uses AI 'hallucinations' to come up with creative advertising ideas.

Andrew Miller

How Tubi thinks its free NFL stream on Thanksgiving can hook football fans on its quirky shows

Tech Insider : Business, Sports
Tubi football movie photo
Tubi is unveiling the football rom-com movie "Sidelined 2: Intercepted" as it airs its Thanksgiving NFL game.

Tubi

A Madison Avenue makeover: Omnicom's $9 billion merger with IPG is complete

Tech Insider : Business, Technology
omnicom john wren
John Wren's Omnicom has completed its takeover of fellow advertising giant IPG.

Dominique Charriau/Getty Images

Meta's CMO says Big Tech's soaring spending on AI is 'aggressive, but not crazy'

Tech Insider : Business, Crypto, Technology
alex schultz meta
Alex Schultz is Meta's CMO.

Alex Broadway/Sportsfile for Web Summit via Getty Images

A former WPP exec is suing the ad agency giant, claiming he was fired after flagging an alleged kickback operation

Tech Insider : Business, Sports
WPP logo world trade center
WPP, whose 3 World Trade Center, New York City, office is depicted in this photo, is being sued by a former executive who was fired from the advertising company this year.

: Plexi Images/GHI/UCG/Universal Images Group via Getty Images

PayPal's chief corporate affairs officer on how Venmo is helping college athletes get paid, and the rise of agentic commerce

Tech Insider : Business, Sports
PayPal chief corporate affairs officer
Amy Bonitanibus is PayPal's chief corporate affairs officer

Business Insider

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