Car dealers use TikTok to reveal industry secrets and the clever ways sellers get you to spend more on cars

Tech Insider
Dealers
TikTok videos are helping car dealers find new customers.

@bmwoftuscaloosa; @bakersfieldhyundai661

Buying a car is never going to get better — so you might as well buy now

Tech Insider
A photo of a young couple paying for a new car at a dealership.
The auto market is actually the best it has been in three years, if you want more vehicle availability or if you don't want to pay sky-high prices for a new ride.

martin-dm/Getty

Car buyers rejoice: Discounts are making a comeback — but you might have to ask for them

Tech Insider
car dealership
Car-buying incentives are slowly creeping up, with discounts now at around $1,297, about 1% higher than the same time in 2022.

Reuters

It's not just the chip shortage — other supply chain disruptions are wreaking havoc on automakers and helping keep prices high

Tech Insider
The F-150 Lightning production line at Ford's factory in Dearborn, Michigan
Ford recently had to stop production of the F-150 Lightning as it struggles with the EV transition and battery problems.

Jeff Kowalsky/AFP/Getty Images

Ford and GM have more cars on lots than Toyota or Lexus as inventory remains scarce

Tech Insider
An auto dealership selling the Jeep Grand Cherokee and other Chrysler vehicles is seen in Los Angeles July 24, 2015. REUTERS/Phil McCarten
Domestic automakers like Stellantis had more vehicle inventory than other brands in January.

Thomson Reuters

Electric cars are too expensive because Americans insist on having more car than they need

Tech Insider
Pickup truck
US car-buyers love their trucks and SUVs, but they don't love the prices of electric ones.

Joe Raedle/Getty Images

An EV pricing war could be just what electric car-makers — and buyers — need right now

Tech Insider
2021 Ford Mustang Mach-E.
The pricing battle that the industry is seeing between Tesla and Ford might be good for automakers' $1.2 trillion push into electrification through 2030.

Tim Levin/Insider

Subscribe to Pricing