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An M&A expert says creator-economy companies need to look beyond influencers to grow

Mon, 08/12/2024 - 12:23

John Lambros, co-head of US technology at the M&A advisory Houlihan Lokey — John Lambros, cohead of US technology at the M&A advisory Houlihan Lokey.
Houlihan Lokey.

Media, Tech, Advertising, limited-synd, houlihan-lokey, creator-economy, Influencers

Trump is suddenly back on Twitter

Mon, 08/12/2024 - 11:00

Tech Insider : Politics

Donald Trump speaking at a Bitcoin conference in Nashville, July 2024 — Donald Trump has only posted on Twitter once since Elon Musk reinstated him on the service in November 2022. Now it looks like he's doubled that number.
Jon Cherry/Getty Images

Tech, politics, Trump, twitter, x, Advertising, elon-musk

The career rise of Susan Wojcicki, former YouTube CEO, who died from cancer at 56

Sat, 08/10/2024 - 12:09

Susan Wojcicki — Susan Wojcicki, who led YouTube as CEO for almost 10 years, died from cancer at 56.
Justin Sullivan/Getty Images

Tech, Entertainment, Careers, Strategy, Lifestyle, Media, Advertising

How Amazon's massive TV deal with YouTube's top star turned sour

Fri, 08/09/2024 - 08:53

Atmosphere at the Amazon Upfront Presentation held at Pier 36 on May 14, 2024 in New York, New York. — Amazon promoted "Beast Games" at its upfront presentation in May.
Stephanie Augello/Variety via Getty Images

Media, Advertising, Tech, limited-synd, amazon-prime-video, amazon-mgm-studios, MrBeast

Paramount's TV networks are collapsing in a $6 billion hole

Thu, 08/08/2024 - 17:06

Paramount Pictures — Alex Millauer/ Shutterstock; BI

Media, Tech, Paramount, warner-bros-discovery, TV, cable-tv, Advertising

Instagram wants more teens. So it went looking for them on YouTube.

Thu, 08/08/2024 - 13:14

Meta CEO Mark Zuckerberg at a mixed martial arts tournament in 2024. — Meta CEO Mark Zuckerberg's Instagram wanted more users. It turned to its rival YouTube for help.
Chris Unger/Getty Images

Tech, meta, mark-zuckerberg, Instagram, youtube, google, Advertising

Read the pitch decks from media and entertainment startups that have raised millions to disrupt Hollywood

Thu, 08/08/2024 - 13:09

Sonoro pitch deck 8 — Sonoro's pitch deck.
Sonoro

Media, Tech, Advertising, Startups, pitch-deck, venture-capital, streaming-wars

The Global Alliance for Responsible Media is 'discontinuing' after Elon Musk's X filed an antitrust lawsuit against it

Thu, 08/08/2024 - 12:05

Elon Musk at The New York Times Dealbook Summit 2023 — Elon Musk
Slaven Vlasic/Getty Images

Advertising, Tech, Media, elon-musk, wfa, Antitrust, x

Elon Musk has a weak case against advertisers — but he's playing the long game

Thu, 08/08/2024 - 10:36

Elon Musk — Elon Musk's X is suing an advertising group and some of its members.
Slaven Vlasic/Getty Images

Advertising, Media, Tech, Analysis, limited-synd, elon-musk, jim-jordan

How Pinterest became a secret weapon for a social-media marketer and boosted her revenue by $30,000 a month

Thu, 08/08/2024 - 10:29

Kenda Laney — Colorado-based creator Kenda Laney uses Pinterest to direct traffic to her social media accounts and sell digital products.
Kenda Laney

Media, Advertising, Tech, creator-economy, Influencers, pinterest, tiktok

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