Shutterstock
ROBYN BECK/AFP via Getty Images.
- TikTok is laying off staff and instituting cost-saving measures as part of an efficiency push.
- Many of the cuts have focused on its US e-commerce team.
- TikTok Shop sales have slumped in the US this year amid tariffs and other uncertainty.
Belt-tightening is underway at TikTok.
Michael Starghill, Jr. for BI
Sitting at her sewing machine, Bernita Clark, 82, guides a piece of blue fabric as the needle bobs up and down. To her side sit scissors, measuring tape, thread, and a skull.


