Athletes

Athlete marketing is booming with the evolution of NIL and creating new career paths

Tue, 06/18/2024 - 17:45

Tech Insider : Sports, Sports

A female basketball player shooting from the three-point line, aiming for the hoop with coins — Pete Ryan for BI

Media, Careers, Sports, NIL, student-athletes, Athletes, Sports

How LinkedIn has become 'huge' for some college athletes trying to build their careers and land brand deals

Wed, 05/22/2024 - 10:51

Tech Insider : Sports

Chase Griffin speaking at Cannes Lions. — Chase Griffin was the first college athlete to speak at the Cannes Lions Creativity Festival.
Chase Griffin

Media, BI Prime, Sports, Advertising, linkedin, NIL, influencer-marketing

How Hoka became a billion-dollar brand by selling comfort

Fri, 05/03/2024 - 11:17

Tech Insider : Style

Hoka was founded a little over a decade ago and is already worth more than $1 billion. We explore the shoe's design and what makes the brand stand out from its competitors.

News, Retail, Video, news-this-week-video, video-format-explainers, hoka, hoka-one-one

Under Armour is targeting Gen Z athletes with a shoe that's part training sneaker and part slip-on shoe

Fri, 02/17/2023 - 15:01

Tech Insider

Under Armour SlipSpeed sneaker in slip mode — The UA Slipspeed released on February 14.
Under Armour