How LinkedIn has become 'huge' for some college athletes trying to build their careers and land brand deals

• College athletes should be leveraging LinkedIn more, say athletes and experts.
• Student-athlete Sabrina Oostburg described the success she's had using LinkedIn to promote herself.
• NIL Athlete of the Year Chase Griffin also said even high-school athletes should be on LinkedIn.

The name, image, and likeness business has changed the game for college athletes who now need to self-promote on social-media platforms like Instagram and TikTok if they want to make money from NIL.

LinkedIn is another often-overlooked platform where student-athletes can promote themselves and score brand deals, athletes and experts told Business Insider.