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influencer-marketing

An M&A spree in influencer marketing is boosting the creator economy

Mon, 09/09/2024 - 10:20

Publicis Groupe CEO Arthur Sadoun. — Publicis Groupe's CEO Arthur Sadoun announced plans in July to acquire influencer-marketing firm Influential.
Joel Saget/Getty Images.

Media, Tech, Advertising, m-a, creator-economy, influencer-marketing, Creators

Democrats cozy up to influencers as social media becomes a top news source, leaving traditional media feeling cold

Thu, 08/22/2024 - 09:38

Tech Insider : Politics

Nabela Noor was one of five content creators that spoke at the Democratic National Convention on Monday night. — Influencer Nabela Noor spoke at the Democratic National Convention on Tuesday night.
Chip Somodevilla/Getty Images

Media, politics, DNC, Influencers, influencer-marketing, tiktok, creator-economy

How LinkedIn has become 'huge' for some college athletes trying to build their careers and land brand deals

Wed, 05/22/2024 - 10:51

Tech Insider : Sports

Chase Griffin speaking at Cannes Lions. — Chase Griffin was the first college athlete to speak at the Cannes Lions Creativity Festival.
Chase Griffin

Media, BI Prime, Sports, Advertising, linkedin, NIL, influencer-marketing

The $21 billion influencer industry has gone completely off the rails

Tue, 04/30/2024 - 21:33

Smiling female influencer presenting foundation while filming make-up tutorial at home workshop - stock photo — Influencer marketing is booming, with brands spending billions to promote products with a personal touch, but the industry is largely unregulated and ads promoted by influencers can have big problems.
Westend61/Getty Images

Advertising, insider-news, Influencer, influencer-marketing, Analysis

AI bots are replacing Gen Z influencers. Maybe that's a good thing.

Tue, 04/09/2024 - 05:41

Genz's fading dreams of fame because of AI — Gen Zers want to be influencers. But the industry is getting more competitive — and flooded with AI.
Abanti Chowdhury/BI

Tech, Media, Careers, Discourse, AI, Influencers, Instagram

Here's how to make money and get paid for user-generated content and UGC ads on platforms like TikTok

Fri, 09/15/2023 - 16:02

UGC creators screenshots. — From left: UGC creators Salha Aziz, Ahmna Dailey, and Brianna Thompson.
Salha Aziz, Ahmna Dailey, and Brianna Thompson.

Media, Advertising, Tech Insider, ugc, user-generated-content, influencer-marketing, creator-money

Seeking nominations for rising stars in influencer marketing in the US and the UK

Tue, 09/05/2023 - 09:11

TikTok app logo is seen in this illustration taken, August 22, 2022

Dado Ruvic/REUTERS

Media, Advertising, Tech Insider, creator-economy, Influencers, influencer-marketing, nominations

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