Donald Trump and Taylor Swift with a circle-backslash symbol over them
  • Elon Musk's X lawsuit led to the closure of the Global Alliance for Responsible Media.
  • Conservatives see this as a win for free speech against liberal media watchdog groups.
  • But brand-safety practices have hurt publishers across the political spectrum.

High-profile conservatives took a victory lap this month after an antitrust lawsuit filed by Elon Musk's X, which alleged an ad trade group and its members illegally conspired to shift dollars away from the platform, resulted in the closure of the advertising initiative the Global Alliance for Responsible Media.